How to Develop Marketing Plans that Drive Sales | Tameka Vasquez

Tameka Vasquez is a New York-based marketing and business development strategist in the tech industry and an adjunct professor of marketing management at St. John’s University.

Today, we’re talking about how to develop marketing plans that drive sales.

In this episode, we also talk about:

  • How to build a flexible and agile marketing strategy
  • How to think like a big corporation and execute in small sized bits
  • How to make your marketing strategy failure-proof
  • How to link marketing to sales in a measurable way


This episode is brought to you by:

Whenever it makes sense, Katallyze can help you get quality b2b leads and appointments to help grow your sales. Best way to start is to book a strategy session with our team. Check out more about Katallyze services here.


AGM is a B2B agency that helps you scale your business using LinkedIn. They have LinkedIn training, LinkedIn lead generation, LinkedIn recruiting and LinkedIn advertising services. The company has been featured on the BBC, Entrepreneur and Huffington Post. Right now, AGM is offering all of our listeners a Free LinkedIn Audit. Just go to to reserve your session.

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