“As a rule, the person who asks questions has control. The individual who is answering the questions is controlled by the person who is asking them. Whenever you ask a question and listen attentively to the answer, you are controlling the directional flow of the sales conversation, which is as it should be.” – Brian […]
Category: Cold Calling
Cold calling is like that old annoying grandfather you wish you never had. He is important to (actually created) your existence. Yet despite making you cringe all the time, you can’t get rid of him. Not so easily. Nothing beats the good old phone. Pick it up. Call the prospect. Simple. Simple? No. Cold calling […]