How to Get the Right PR to Grow Your Business

Carolyn Fraser is the owner of The PR Shoppe which is a marketing agency based in Chicago. Carolyn has worked with major brands such as Revlon, Visa, BET Networks, Swizz Beatz, CURLS and Maytag, to name a few.

Today, we’re talking about how to get the right PR to grow your business.


In this episode, we also talk about:

  • How to distinguish PR from Marketing
  • How to avoid the common PR mistakes business make
  • How to pitch to a popular journalist or media
  • How to execute a PR strategy on a budget


This episode is brought to you by:

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