How to Exchange Value for the C-Level Appointment | Donna Valente

Donna Valente is the co-Founder of Enterprise Sales Institute. He is also a certified Co-Active coach with a focus on enterprise sales, leadership, and management communication.

Today, we’re talking about how to exchange value to get sales appointments.


In this episode, we also talk about:

  • Why is it important to exchange value for a C-Level appointment
  • Specific examples of “value” or insights
  • Specific cold email script that communicates the value
  • How to follow up in a value-adding way
  • How to change the type of value you present


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Whenever it makes sense, Katallyze can help you get quality b2b leads and appointments to help grow your sales. Best way to start is to book a strategy session with our team.

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