Appointment Setting Tips Cold Email Outreach

How to Determine the Number of Cold Email Follow Ups to Send

Recently, I was at Enterprise Sales Forum in New York listening to Steli Efti talk about startup sales. Steli is the CEO of and very passionate when it comes to sales. He recounted a story where he had to follow up with one investor 48 times in order to get a meeting. That’s right: 48 […]

Appointment Setting Tips Lead Outreach Outbound Sales Sales Emails

Why You Must Choose Quality Over Quantity In Email Prospecting

The most effective cold email campaigns always choose quality and quantity. In this post, we share with you 3 important reasons why you should focus quality over quantity in your cold email strategy