Recently, I was at Enterprise Sales Forum in New York listening to Steli Efti talk about startup sales. Steli is the CEO of Close.io and very passionate when it comes to sales. He recounted a story where he had to follow up with one investor 48 times in order to get a meeting. That’s right: 48 […]
Tag: email prospecting
The most effective cold email campaigns always choose quality and quantity. In this post, we share with you 3 important reasons why you should focus quality over quantity in your cold email strategy