How to Get High-Value Clients & Appointments Through Specialization | Justin Mattera

Justin Mattera is the CEO of Mattera Management, a marketing company that helps churches, non-profits, and businesses to connect with a greater audience in the world.

Today, we’re talking about service specialization.


In this episode, we also talk about:

  • Why Justin decided to specialized mostly on non-profits
  • How can specialization help attract high-quality appointments
  • What was Justin’s biggest fear when he specialized
  • What factors to consider before choosing the niche to specialize
  • How to deal with the possibility of losing potential deals when you specialize


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Whenever it makes sense, Katallyze can help you get quality b2b leads and appointments to help grow your sales. Best way to start is to book a strategy session with our team.

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