Cueniverse – Case Study

7 Meetings and 20 Interests from Decision Makers in 30 Days

About Cueniverse

Cueniverse is a custom music agency that offers licensed and original music for TV, film, and brands through its proprietary online platform. They are a group of musicians, composers, and music leaders in the music industry that work together to provide creative music solutions.

Customers: Apple, HBO, MTV, NBC, BuzzFeed
Industry: Music Licensing and Production Software
Headquarters: New York

The Challenge

Cueniverse has scored music for 500+ television shows and their platform offers the best value in the marketplace because it combines value, originality, and quality with supporting independent producers.

However, Cueniverse’s product quality also means it needs to consistently cut through the marketplace clutter, connect with the right decision makers, and add value through meaningful conversations.

In order to find, connect and meet with the right decision makers, at the right time – and bridge the gap between marketing and sales – Cueniverse came to Katallyze to launch a new lead outreach program.

The Solution

Katallyze created and deployed a value-based and personalized lead outreach program.

Katallyze combined its proven process of custom lead research, use of advanced software and pure diligence from the team.
The goal: generating genuine interests in Cueniverse’s product and meetings with targeted decision makers.

The Results

With this approach, Cueniverse is able to focus on having meaningful conversations with the right decision makers, while Katallyze generates predictable meetings.

Before Cueniverse began with Katallyze, 0% of their pipeline was outbound. In just 30 days with Katallyze, Cueniverse connected with 114 hyper-targeted decision makers, generated quality interests from 20 and got 7 meetings – more than 1,000% ROI in sales opportunities.

Appointments

Decision Makers Connected

Days of Campaign

%

ROI

“In just under 30 days after starting our project, we got 19 qualified leads and 10 meetings. These guys know their stuff!”

JULBERT ABRAHAM, MBA

Managing Partner, Abraham Global Marketing

Cueniverse connected with 114 hyper-targeted decision makers, generated quality interests from 20 and got 7 meetings

WELLINGTON LORA

Founder & CEO, Cueniverse

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