Katallyze
“As a rule, the person who asks questions has control. The individual who is answering the questions is controlled by the person who is asking them. Whenever you ask a question and listen attentively to the answer, you are controlling the directional flow of the sales conversation, which is as it should be.” – Brian […]
We second guess people all the time. Right now, I’m second-guessing that you understand my second sentence. We don’t wait for people to finish their sentences. Then, we interrupt. Even worse, we rehearse our next point while they speak. We wait for our turn. We are anxious to make our next point. That one point […]
I don’t know about you but people don’t like salespeople a lot. When I go into a shop and the assistant walks up to me, I get nervous. I’ll tell them instantly, “I’m just looking”. Why is this? [learn_more caption=”?TAKE ACTION” state=”open”] Lead Generation Masterclass – 60+ Videos, Failproof Scripts, Templates & Techniques. Click To […]
Mark Cuban recently said that the two best forms equity for entrepreneurs are: sweat equity and customer equity. Sweat equity is the ‘grind’, the hours, the hard and smart work you put into creating the service or product. And the customer equity is the validation of revenue you get from customers. Turns out you cannot […]
I recently spoke with one 7-figure-revenue business owner. And here’s what he said about his cold prospecting strategy: He hired two graduates fresh out of college and tasked them to get his team appointments. They worked for eight months and they quit. They got 3 appointments. Then he hired another “experienced” person with outbound skills. […]
Imagine you’re in a new sales world. Where all first cold calls closed every deal. Where all first cold emails landed meetings. Where all website visitors converted on their first visit. Where all first touches were the last. Where you didn’t have to follow up ever. Now stop imagining. Because that […]
For centuries, humans connected and grew in tribes. Then the agricultural revolution happened. Collaboration expanded beyond the immediate tribe. We could meet other people through trade. At local gatherings. Through family acquaintances. But still, only in person. Fast forward to the early 1980s. Humans will assemble the “network of networks” which will become our modern […]
Cold calling is like that old annoying grandfather you wish you never had. He is important to (actually created) your existence. Yet despite making you cringe all the time, you can’t get rid of him. Not so easily. Nothing beats the good old phone. Pick it up. Call the prospect. Simple. Simple? No. Cold calling […]
In a recent blog post, we talked about the three components of a highly effective cold email: research, relevance, and request. In this blog post, let’s focus a little bit more on how to research and personalize sales email outreach. [learn_more caption=”?TAKE ACTION” state=”open”] Lead Generation Masterclass – 60+ Videos, Failproof Scripts, Templates & Techniques. […]
The most effective cold email campaigns always choose quality and quantity. In this post, we share with you 3 important reasons why you should focus quality over quantity in your cold email strategy