Carolyn Fraser is the owner of The PR Shoppe which is a marketing agency based in Chicago. Carolyn has worked with major brands such as Revlon, Visa, BET Networks, Swizz Beatz, CURLS and Maytag, to name a few.
Today, we’re talking about how to get the right PR to grow your business.
In this episode, we also talk about:
- How to distinguish PR from Marketing
- How to avoid the common PR mistakes business make
- How to pitch to a popular journalist or media
- How to execute a PR strategy on a budget