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Appointment Setting Tips Cold Email Outreach

How to Write Cold Emails That Actually Get Appointments

When Ray Tomlinson made his first attempt at “something like QWERTYUIOP”, little did he know that it will pave the way for something more. More meaningful connections, half a century later. Ray sent the first email in 1971. Over the past months, we have sent over 20,000 cold emails to several CEOs. Our goal was […]

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Appointment Setting Tips Cold Email Outreach

How to Improve Your Cold Email Deliverability

Your effective cold email is worth nothing if it doesn’t get into the inbox of the target lead. It’s sad because when that happens, all your effort goes wasted. Your goal setting. The research. Diligent copywriting. Everything is useless. Wasted.  Several cold emails get lost in the wonderland of Spam Country and the Bounce Republic. […]

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Appointment Setting Tips Cold Email Outreach

How to Determine the Number of Cold Email Follow Ups to Send

Recently, I was at Enterprise Sales Forum in New York listening to Steli Efti talk about startup sales. Steli is the CEO of Close.io and very passionate when it comes to sales. He recounted a story where he had to follow up with one investor 48 times in order to get a meeting. That’s right: 48 […]